Onboarding redesign for a personal finance app ​

Getting someone to their first real number, not a tutorial, in under a minute.

The problem. New users sat through nine onboarding screens explaining features before ever seeing their own spending, and most of them never made it to screen nine.

What changed. Connect one account, see one real number (this month's spending) within the first minute, and explain every other feature only when someone actually reached for it.

The result. The number of people who connected a second account, the real sign someone was sticking around, roughly doubled.