A brand refresh for Marrow Coffee Roasters ​

Making a five-year-old logo look like it belongs on a bag people photograph.

The problem. Marrow's coffee was good enough that people kept coming back, but the bag looked like a placeholder someone forgot to finish in 2019.

What changed. A new mark, one accent colour instead of four, and packaging built around actual photos of the roastery instead of stock beans.

The result. Wholesale accounts started asking to feature the bags on their own shelves instead of hiding them behind the register.